As Corporate Communications Consultant for Health Care Service Corporation, I worked with each client to determine the most effective media and messaging, approach to the audience, style, tone, built communications plans, and collaborated with designers, vendors, leaders and stakeholders to create successful outcomes.
Holiday Paws Campaign
Health Care Service Corporation (Blue Cross and Blue Shield) Organization Chart
Information Technology Group Communications
The Information Technology Group at HSC was one of my internal clients. I provided communication solutions for this unit of about 8,000 employees, including brochures, articles in various media, campaigns and launches.
The ITG Playbook and Quarterly Playbook
These projects were annual report-type documents requested by the Information Technology Group for their employees and stakeholders. Divisions of HCSC were encouraged to develop their own identities in an entrepreneurial culture.
I edited copy and worked with the artist to create these books.
"Mom Was Right" Campaign
L'Image Salons was a client from 1985-1997. Projects included print and broadcast ads, promotion of events, coordination of redesign of logos, product packaging and naming.
Finding the ROI of Social Media
I wrote this for J. R. Atkins of Something Different Companies, based on a case study of HealthCare Art Consulting.Atkins published it in 2010 via several social media outlets.
HCSC Recruiting Brochure
This brochure updated recruiting materials at HCSC. The folder contains a CD with current leadership details of the company, location facilities and opportunities. The folder holds sheets or brochures on high-demand HCSC positions, including R.N.s, auditors, actuaries and IT management.
Sample Freelance Benefits Writing